Jhon Jairo Pulgarín’s enduring journey as a coffee farmer unfolds against the captivating backdrop of Apia-Risaralda municipality. Nearly two decades ago, he embarked on a remarkable venture, securing the prized La Poceta farm through a unique “barter” exchange. Since that pivotal moment, Jhon has wholeheartedly dedicated himself to the farm’s meticulous management and the art of coffee cultivation.

La Poceta unfurls over a generous 10-hectare expanse, an emerald canvas painted entirely with coffee. Rooted in tradition, the farm boasts a splendid array of coffee varieties, embracing the time-honored Colombia, Castillo, and Catimore. But La Poceta is not just a source of livelihood; it’s a sanctuary of ecological stewardship. Nestled within the property’s confines lies a pristine forested area, not only preserving the delicate balance of the environment but also providing the lifeblood required for essential needs, including water.

Jhon’s connection with La Poceta extends beyond mere cultivation; it’s a profound bond with nature, a commitment to sustainability, and a testament to his unwavering dedication to coffee. The farm has become a testament to the harmonious synergy between tradition, innovation, and conservation, reflecting the intricate tapestry of his life’s work.